Answer this question: What is the number one reason people get online everyday? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! Why should you care? This quest for information is an opportunity for you to fill a need. And to earn some cash for doing it!
Info marketing explained
First of all, an info business is the least complex business possible. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?
But how does it all work?
We’ve established that it’s a simple concept. But to make it a successful business you’ve got to provide information people want. So you’ll need to find out what info is valuable. How do you do that?
A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or ask.com and see what kinds of questions people are asking. You’re looking for popular questions or common themes. That people are having trouble solving. Then just give them the answer in your ebook.
Power tip
If you’re worried about how to write and ebook. Think about this: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Focus on one article at a time. And when you’ve got a few finished, refine and expand on them and voila! You’ve got an ebook.
OK, what’s so hot about digital products? Interestingly enough, we’re back to the name of this article Here are the seven reasons
1. Ease
An info product business runs on auto-pilot. And your customers need very little support. Which means there nothing for you to actually *do*. You’re building a completely automated business.
You have no physical inventory. You never have to deal with shipping. It’s digital.
2. Repackaging
After you’ve created a few ebooks. You can put together bigger more expensive information products. It’s nothing to combine the content from several ebooks. And your new product will be able to carry a much higher sticker price. Your customers will gladly pay more for a single bigger ebook. Instead of several small ebooks.
3. Private label right
When you own the product, you can sell resell rights to it. Recently, resell rights have become extremely popular, because people just don’t want to invest the time and money into making their own. And the best part is you get to charge two to three time as much for these rights.
4. Leverage
Leverage means doing something once and reaping multiple rewards. Break it apart and create a multi-part email series with it. And build your list with it. A list is it’s own reward!
5. More leverage
Don’t stop there . . . break it into several smaller reports. Then use these to generate leads for the main product. You can make these low cost or even free. Either way, you win because you’re feeding your funnel. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…
6. An army of affiliates
This is a real power strategy. Once you have your own product. Other people can become your affiliates. How would you like to have an army of affiliates selling your products? You’ve got to have your own products to have affiliates.
7. Joint Ventures
OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. That makes this is the biggest reason for creating your own info products. No products of your own = no way to do joint ventures.
Summary
If you can’t see the power of info product marketing, then you’re either crazy or not listening. 
With your own info product you can write your own ticket. Because you’re the boss! So just get started:
- Head over to Yahoo! answers
- See what people are asking about
- Write about the answers
Don’t make info product creation any more complicated than that. And in short time you’ll have the foundation for your own info product.
